Meet Alex LaRosa, New York City based fashion designer turned cake decorator. We spoke with Alex to find out more about how she was introduced to the wonderful world of cake decorating, her design process and how she creates her unique and eye-catching designs with just a few bottles of Colour Mill.
Hey Alex! Tell us a little bit about yourself and how you got started in the baking and decorating world.
After losing my job as a fashion designer at the start of the pandemic, I began searching for a creative outlet and stumbled upon baking.
I had never baked a cake, but was asked to make one for a friend's outdoor birthday party. Much to my surprise, I loved baking it as much as the party guests loved the cake. Friends at the party asked me to bake for them and word quickly spread. I started adding my bakes to my personal instagram page and it grew from there.
I loved designing clothes and I now approach each cake/cupcake design using the same process. I create mood boards and colour palettes for each bake, and absolutely love the designing and decorating process.